Before proceeding to the registration of the resource in the search engines, you must make sure that all the pages on your website properly optimized for the search engines to give them a high place in their rankings. How can this be achieved? Philosophy specified optimization is presented in the present paper.
There are so many search engines! What is the difference between them?
Let’s start from the end of the consideration of this issue, i.e. with total among all search engines. Worldwide search engines live by advertising placed on them, so their owners need one thing: a high percentage of attendance and a large number of searches. This is particularly true of so-called paid or “clique” of search engines, which every visitor is a potential customer for someone from advertisers, works with a particular portal. And due to the fact that search engines need as much as possible when searching for, they are interested in adding your resource in its database, for promotion of quality content provided by visitors – one of the essential components of their success.
Different search engines both in volume and quality of databases hosted on their resources, and on the impact of its work. Some systems provide only the information that you provide during registration (for example, Yahoo! and OpenText), while others are getting your homepage, are sending them a robot that scans your entire life, collects information about it, and it organizes record in the database. Each of these approaches has its advantages and disadvantages for both Internet users and for search engines themselves, which is, let’s say at a speed of query processing results matched the original data, the accuracy of the query, etc.
Which increases the position in search engine rankings?
There are quite a number of factors that can help you achieve high rankings in search results. The problem is that each of search data responsive to factors radically different manner, by the same calculation formula preferences changes quite frequently. And those techniques and methods that yield excellent results last year, this year might not work at all.
But at the same time, there are so-called techniques that work regardless of the situation and preference formulas. Examining them we are going to do.
1. Key phrases. Key phrases – this phrase carefully and adequately describe the content of the information located on your site. It should be constantly borne in mind that any work with keywords must be based on phrases rather than individual words. I’ve seen lots of great keywords, scattered use of which does not end good. For example, you untwist site specific travel agency and decided to use the keyword “tourism”. But agree that the term is too vague to lead to you to a site that audience, which is necessary for you, and not, for example, owners of shops selling pots, tents, hunting puffins and matches, as well as the living room and t . § But if you used the key phrase “Tourism on Lake Michigan”, you would immediately cut off the unwanted part of the audience and thus an impressive amount of competitors and certainly would rank in the top ten results for the search.
2. Meta tags. Some search engines in forming preferences pay attention to Meta tags included in the code of your pages, for example:
<META NAME=”description” content=”My Page Title”>
<META name=”keywords” content=”my keywords”>
Using these tags, your position in the rankings of the search engines that use them, will increase substantially.
A few words about the keywords used in the Meta tags. They should again use key phrases with which you will seek representatives of your target audience, and these phrases should be placed in order of priority tags, separated by commas words. If necessary, use plurals. For example, it is unlikely that anyone would look for the keyword “computer”, most likely the user enters into the search query “computers.” Using this approach you provide greater efficiency, because in any case, the key phrases are single words, but in this case the user has the ability to look at you as the phrases and the words.
Moreover, it should be understood that more or less sophisticated user will introduce in the query keywords, because knows that the search engine will throw in the search results as a lot of absolutely no use to him pages. Therefore, the vast majority of users tend to be much more specific in their requests. For example, hardly anyone would enter the query “computer” or “PC”, the search will be narrowed, for example, “free computers for teachers.”
3. Titles. If you use Netscape as your browser, or MS Internet Explorer, note the upper left of the screen, there is disposed on the uppermost inscription. Know what it is? This is the title of your page. Typically, the search system for sorting keywords prioritized give preference headers. Therefore, in determining the title for each page it is necessary to select appropriate keywords and shape them logical and grammatical integrity. It should be borne in mind that long titles when writing to the database search engines are cut short and sonorous and take the value of the key phrases.
You should also know that the keyword in the title gets its share, depending on what percentage of it is heading. Assume that your page title contains the word “computers” and consists of four words. In this case, the keyword “computer” in a proportion of 25%. If the title has only two words, the proportion of your “computers” for the search engine is doubled, i.e. to 50% and receive a significantly greater preference for the searcher. But this, again, each search engine has its own formula for calculating the priority, so in order to generate headlines for each system individually, need to know the rules.
4. Words at the beginning of the page. Contents of your page should also contain keywords at the very beginning, when presenting the first proposals of textual information. In this case, these words are also becoming increasingly important priority key thing to keep in mind when forming the logical structure of the text on a given page, although, of course, they do not have such significance as tags and titles.
5. Do not succumb to the temptation to spam keywords! There are many methods of increasing illegal citation resource pages by spam keywords, i.e. multiple occurrences of meta-tags or the pages themselves. Some site owners believe that this approach is able to raise the position of their resources in search engines, so use meta tags in the same keywords a few thousand times, and on the page itself have them in all areas, using the same font colour and background that they are not conspicuous. For a similar approach to work cannot say anything decent except, perhaps, that such activities are very annoying retrieval technology, since it is nothing more than the usual spam.
Personally, I’m with the owners of such resources for any price is not going to have affairs, for the manifestation of an unforgivable stupidity and dishonesty cannot serve as the basis for the development of sustainable business, long-term perspective for the simple reason that it’s not possible to win the required and deserved the confidence of the target audience. All your “tricks” must be legitimate from a legal and technical point of view, and only in this case they can be considered good promising reception. A key to successful promotion is, first, to place on the pages of quality information, and secondly, to use keywords as well as possible on legal grounds. Incidentally, the search engine spammers risk to remain outside the attention of all the past, because the owners of the search engine this is followed carefully. You do not want your life was irrevocably removed from their databases?
6. Fee for the position. Any owner of any search engine gets an absolute certainty that you are serious about the development of their own e-business if you are willing to pay for your website to have a high position in the rankings. The traditional business model of “yellow pages”, bulletin boards and other such resources, is that if you want your information received priority and was at the top, you need to pay for it. The same now can be found on search engines. So you can make an agreement with the leadership of the search engine and pay them, say, a position in the top ten search results in your search.
7. Page-conductors. If you want to take into account your resource requirements of each search engine separately, would be appropriate to use in their work page-conductors. You can figure out which keywords prefers one or another search engine, where and in what order should these words are how best to generate meta tags, titles, etc. and then developed for each search engine your which leads directly to your website, then register each page to the search engine for which it was designed.
Here are a few most common ways to improve the position of its own resources in the search engine rankings. Despite the fact that the techniques when working with search engines there are countless, I can assert that expressed in this article are basic and with the right approach they are sufficient to provide a resource to you and your high position.